Field Project
Term:
FallTerm
ECTS:
3
Module Owner:
Prof. Dr. Katrin Burmeister-Lamp
You engage in a real-life consulting project based on a business problem provided by a firm and academic guidance on how to approach this problem. They will have to develop their own analysis methods, attain primary and secondary data to substantiate their reasoning, and present their insights to the client as well as faculty. You will have to justify their argumentation about strategic recommendations for the partner firm both from a practical and academic perspective.
Included in:
Courses within this programme module:
- Field Project I - Prof. Dr. Katrin Burmeister-Lamp - Prof. Dr. Matthias Waldkirch
- Field Project II - Julia Gießler, MSc - Prof. Dr. Christian Landau
- Field Project III: Strategic Marketing Business Game - Julia Elspaß, M.Sc. - Prof. Dr. Roland Mattmüller
