Developments in Contemporary Mobility
Prof. Dr. Sven Henkel
This module focuses on regulations and challenges in contemporary mobility. Aside from being related to the Automotive Field Study module as well as the Business Model Innovation course, the students will be introduced to pressing issues in the novel mobility ecosystem. Thereby, issues taught in Brand Management, and Consumer Behaviour are strongly related. Moreover, as automotive distribution channels are subject to significant changes due to regulations and novel mobility developments, the courses on dealership management and distribution management refer to this module, too.