Headergrafik - Programm-Module

Developments in Contemporary Mobility

Term: Spring Term
ECTS: 6

Module Owner:
Prof. Dr. Sven Henkel

This module focuses on regulations and challenges in contemporary mobility. Aside from being related to the Automotive Field Study module as well as the Business Model Innovation course, the students will be introduced to pressing issues in the novel mobility ecosystem. Thereby, issues taught in Brand Management, and Consumer Behaviour are strongly related. Moreover, as automotive distribution channels are subject to significant changes due to regulations and novel mobility developments, the courses on dealership management and distribution management refer to this module, too.


Included in:


Courses within this programme module:

Contact
Sven Henkel

Vice President Corporate Relations

Seniorprofessor for Marketing

Executive Director Insight Mobility Institute

+49 611 7102 2070
sven.henkel@ebs.edu