Headergrafik - Programm-Module

Basics of Marketing Management and Planning

Term: 1. Semester
ECTS: 6

Module Owner:
Prof. Dr. Sven Henkel

The module provides the basis not only for the further marketing
specialization in the bachelor programme for example for the course Brandmanagement and Communication but also for modules such as “ Sales Management & Interactive Marketing” as well as “Product Management & Services Marketing” in the master programme.


Included in:


Courses within this programme module:

Contact
Tanja Schader
Programme Director Bachelor Programmes
+49 611 7102 1764
+49 611 7102 10 1764
tanja.schader@ebs.edu
Rheingaustraße 1
65375 Oestrich-Winkel