Headergrafik - Programm-Module

Basics of Marketing Management and Planning

Term: 1. Semester

Module Owner:
Prof. Dr. Sven Henkel

The module provides the basis not only for the further marketing
specialization in the bachelor programme for example for the course Brandmanagement and Communication but also for modules such as “ Sales Management & Interactive Marketing” as well as “Product Management & Services Marketing” in the master programme.

Included in:

Courses within this programme module:

Tanja Schader

Director Faculty Administration

Programme Director Bachelor Programmes

+49 611 7102 1764