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EBS Universität cooperates with Maschinenraum

6 October 2021 | By: Pressestelle EBS Universität
Matthias Waldkirch

Prof. Dr. Matthias Waldkirch

EBS Universität für Wirtschaft und Recht (EBS) becomes a cooperation partner of the shared innovation ecosystem Maschinenraum.

The Maschinenraum Alliance, consisting of around 35 SMEs as well as university partners and other innovators, is working together on the digital transformation of German SMEs. At the heart of the collaboration with EBS is the exchange between scientific theory and entrepreneurial practice and the identification of career paths in the SME sector for students and alumni. This is intended to increase the future viability of SMEs as the backbone of the German economy.

EBS trains talented students and professionals to become highly qualified and critically reflective experts, managers and entrepreneurs, enabling them to actively assume leadership roles in an environment characterized by uncertainty and change. The university is characterized by research and teaching with a high level of application, the optimal interplay of science and practice, the close academic integration of business and law topics, and a comprehensive network of international partner universities, companies and alumni.

Sustainable links between family entrepreneurs and students

“Family businesses play an essential role for EBS - which is why we founded the ‘Entrepreneurship & Family Firm Institute’ (EFFI) this year. A triad of practice, research and teaching bring together students, academics and practitioners from companies. The heart of the institute is the ‘Family Business Club,’ whose goal is to get our students excited about family businesses. To this end, we invite, among others, exciting personalities who give us insights into everyday business life and regularly implement joint practical projects. The cooperation with Maschinenraum offers us a great opportunity to make our research and learning activities even more practically relevant and cooperate with exciting companies. At the same time, we want to use our research results and projects to support Maschinenraum and its members in current challenges and future transformations,” says Institute Director Prof. Dr. Matthias Waldkirch. Students will thus be shown the diversity and possibilities of family businesses - both as successors or as managers and employees. An exciting joint project is already taking place in cooperation with the Maschinenraum member company Viessmann: As part of the Field Project, EBS Master’s students are developing and presenting market analyses and strategic plans for two Viessmann subsidiaries. Another promising collaboration will occur at the beginning of next year: Christian Gref, Director Corporate Innovation Lab at Maschinenraum member company K.D. Feddersen, will give a guest lecture and discuss with students the plastics industry’s innovative power and future viability with students.

“Sustainable connections between family entrepreneurs and students are a great opportunity to overcome one of the biggest challenges in digital transformation - and that is the lack of access to top talent. That’s why I’m delighted that we’ve been able to partner with EBS to create even more visibility for the many exciting family businesses in our ecosystem,” says Tobias Rappers, Managing Director of Maschinenraum.

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