Headergrafik - Business School

Chair of Strategic Marketing


3 March 2020

From February 26 to 28, Prof. Dr. Mattmüller and his team of the Department of Strategic Marketing once again visited together with 30 of their master students exciting companies in the context of the 25th field trip ‘Marketing Consulting Field Study’ (MaEx). This year the field trip took place in February and its destination was Munich.

14 November 2019

Once again, Prof. Dr Mattmüller and his team of the Department of Strategic Marketing together with their master students visited exciting companies in the context of the 24th field trip “Marketing Consulting Field Study (MaEx)”.

20 May 2019

For 27 years, the L’Oréal Brandstorm Business Game brings together ambitious students from all over the world.

17 May 2018

Dr. Tobias Schäfers is joining Copenhagen Business School (CBS) as an Associate Professor of Marketing in September 2018. Dr. Schäfers has received his PhD degree at EBS University of Business and Law under supervision of Professor Dr. Roland Mattmüller (Chair of Stategic Marketing).

4 December 2017

The first joint workshop with the innovative market leader for the improvement of drinking water BRITA, the new cooperation partner of the chair, took place on September 20, 2017.

3 July 2017

How do you wow a group of young men aged 18 to 25 with hygiene products? Three EBS students had the bright idea: with the catchphrase “Pimp my Sex Life”, they developed a range of intimate hygiene products for men, including an intimate hygiene foam, which can double up as shaving foam, and an intimate aftershave with a stimulating aroma and taste. Thanks to this idea, the team “The Best of Us” marched effortlessly through both national and European finals, landing directly at the international finals of the Marketing Challenge.

21 October 2016

Marketingexcursion 2016: Munich in 3 Days

8 August 2016

at the German Finals of the L’Oréal Brandstorm Marketing Challenge

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