Headergrafik - Business School

Chair of Brand Management

Our Team

Director

Franz-Rudolf Esch
Prof. Dr. Franz-Rudolf Esch

Holder of the Chair for Brand Management

Director of the Institute for Brand and Communication Research



Research Assistants

Constanze Schaarschmidt
Constanze Schaarschmidt, MSc

Research Assistant

Doctoral Candidate



Sabrina Ströhlein
Sabrina Ströhlein, MA

Research Assistant

Doctoral Candidate



ThomasAlt2
Thomas Alt, M.Sc.

Research Assistant

Doctoral Candidate

Lecturer in Consumer Behavior



Julia Pitz
Julia Pitz, MSc

Research Assistant

Doctoral Candidate

Lecturer in Consumer Behavior



External Lecturers

Hans-Willi Schroiff
Prof. Dr. Hans-Willi Schroiff

Affiliate Professor for Consumer Behavior



Max Mustermann
Prof. Dr. Simone Roth

External Lecturer

Lecturer for Applied Communication Management



Max Mustermann
Prof. Dr. Kjell Gruner

Honorary Professorship for Automotive Business Studies