Headergrafik - Business School

Chair of Brand Management

Our Team

Director

Franz-Rudolf Esch
Prof. Dr. Franz-Rudolf Esch

Holder of the Chair for Brand Management



External Lecturers

Julia Pitz
Julia Pitz, M.Sc.

Lecturer in Consumer Behavior

Doctoral Candidate



ThomasAlt
Thomas Alt, M.Sc.

Lecturer in Consumer Behavior

Doctoral Candidate



Hans-Willi Schroiff
Prof. Dr. Hans-Willi Schroiff

Affiliate Professor for Consumer Behavior



Max Mustermann
Prof. Dr. Simone Roth

External Lecturer

Lecturer for Applied Communication Management



Max Mustermann
Prof. Dr. Kjell Gruner

Honorary Professorship for Automotive Business Studies