Headergrafik - Business School

Extracurricular Professorship of Technology Marketing & Pricing

Max Mustermann

Convinced that business administration in particular can greatly benefit from an exchange of ideas between scientific research and economic practice, Prof. Alexander Pohl links his academic research and teaching activities with his main occupation in industry and vice versa. Thus students profit both from his theoretical and practice-oriented teaching.

Prof. Alexander Pohl, PhD studied Business Administration at the University of Trier and International Marketing & Languages at Dublin City University. After completing his degree in Business Administration he was hired as a research assistant to the Chair of Marketing, Innovation and E-Business at the University of Trier, where in 1996 he earned his PhD with a dissertation on the topic of Leapfrogging Behavior in Connection with Technological Innovations. After practice-oriented work he attended the Wharton School at the University of Pennsylvania to participate in an executive education programme. In 2004 he then returned to the University of Trier to earn his habilitation on a topic in the field of pricing policy. Already before the completion of his habilitation he received teaching assignments at the EBS Business School and at the University of Trier. In 2007 he was appointed adjunct professor at the EBS Business School and honorary professor at the University of Trier.


Main areas of research

  • Marketing of technological products and services
  • Innovation & technology management
  • Open innovation & communities
  • Cloud-computing & ERP systems
  • Behavioral pricing
  • Quantitative methods in market research