Keyvisual SITE

Strascheg Institute for Innovation, Transformation & Entrepreneurship (SITE)

Innovation, transformation, and entrepreneurship are the driving forces behind a high-performing and fast-growing economy. The Strascheg Institute for Innovation, Transformation & Entrepreneurship (SITE) at EBS Business School focuses on these closely related topic areas. Our activities are geared towards embedding the knowledge gained in these fields in the three pillars research, teaching, and professional education, both at our university as well as in our own international partner network.

About us

It is our goal to become one of the leading, nationally and internationally recognised institutions with core competencies in Innovation Management, Transformation Management, Entrepreneurship, and Security Management. Furthermore, we want to strengthen our expertise in the areas of controlling, performance management, and project management.

We want to enable businesses to increase their competitiveness by supporting them to strengthen their innovation capacity, to achieve sustainable growth, and to continuously train professionals and executives.

A team of twelve professors and three directors at the SITE are responsible for the education of undergraduate and graduate students; the training of professionals; and various research endeavours.

Partner and Sponsors


The Siemens Product Innovation Lab addresses new challenges for product development at the interface between industry leaders, academic researchers, and students.

EXIST Start-up Center

Learn more about the Gründungsfabrik Rheingau, a joint initiative of Geisenheim University of Applied Sciences and EBS.

Field of activity

Focus areas

In line with our slogan “creating and managing success through innovation”, SITE focuses on

  • Creating Innovation
  • Implementing Innovation
  • Steering Innovation
  • Securing Innovation

We offer research, education and execuritve education in the areas of

  • Innovation Management
  • Digital Transformation
  • Entrepreneurship
  • Controlling & Performance Measurement
  • Security Management

Our House of Ventures (HoV) is the place to go for entrepreneurial spirited students.

SITE Newsroom

On our interactive online platform SITE-Newsroom we report in detail on current topics and events. In addition, you have the opportunity to participate in new topics yourself. We look forward to your input!


  • Wide range of practice oriented courses courses in the areas of Innovation Management, Entrepreneurship, General Management, and Qualitative Research Methods in the Bachelor and Master programmes.
  • Supervision of Bachelor and Master Thesis.
  • The Executive Education open-enrolment programmes “Innovation Management”, “Strategic Corporate Planning”, “Operational Planning & Budgeting”, “EBS MBI Compact Study Programme Management Control”, as well as a number of customized corporate programmes.


In five areas of research our scientists work together with our partners from science and industry to investigate the conditions, structures, and processes for entrepreneurship and successful innovation:

  • Innovation Management
  • Digital Transformation
  • Entrepreneurship
  • Controlling & Performance Measurement
  • Security Management

Although basic research builds the scientific foundation of our work, we consistently ensure that our research findings are application-led. To this end, we cooperate with and maintain an extensive regional, national, and international network of partners from practice and academia. In addition, we actively disseminate our research findings in the scientific community and business practice. For talented researchers seeking a way into science, our institute offers exciting opportunities through supporting their publication activities, know-how transfer within our network, and regular attendance at international conferences.


Head of Institute

Christoph Schneider
Christoph Schneider, M.A.

Research Director Innovation Management

Diane Robers
Prof. Dr. Diane Robers

Professor of Management Practice

Research Director Entrepreneurship

Deputy Director SITE


Nicole Barth
Nicole Barth

Academic Manager

Office Coordinator


Katrin Burmeister-Lamp
Prof. Dr. Katrin Burmeister-Lamp

Professor of Entrepreneurship

Group Speaker Entrepreneurship & Innovation

Prof. Dr. Christoph Fuchs
Prof. Dr. Christoph Fuchs

Honorary Professor of Lifecycle Management and Innovation

External Lecturer

Tobias Gutmann
Prof. Dr. Tobias Gutmann

Assistant Professor of Product Innovation

Max Mustermann
Prof. Dr. Sven Heidenreich

Visiting Professor of Service Management and Innovation

External Lecturer

Max Mustermann
Prof. Dr. Volker Nestle

Honorary Professor of Technology & Innovation Management

External Lecturer

Max Mustermann
Prof. Dr. Christof Schimank

Honorary Professor of Corporate Management and Innovation

External Lecturer

Mike Schulze
Prof. Dr. Mike Schulze

Senior Research Fellow

Andreas Wald
Prof. Dr. Andreas Wald

Adjunct Professor

External Lecturer

Matthias Waldkirch
Prof. Dr. Matthias Waldkirch

Assistant Professor of Entrepreneurship & Innovation in Family-Owned Firms

Research Directors

Jürgen Harrer
Dr. Jürgen Harrer

Research Director Security & Innovation

Christoph Munck
Dr. Jan Christoph Munck

Research Director Innovation Management


Doctoral candidates

christopher Chochoiek
Christopher Chochoiek, MSc

Research Assistant

Kim Dillenberger
Kim Louisa Dillenberger, MSc

Research Assistant

Tim Eckes
Tim Eckes, MSc

Research Assistant

Lukas Kortus
Lukas Kortus, MSc

Research Assistant

Madeleine Meurer
Mag. Madeleine Meurer

Research Assistant

Tom Orben
Tom Orben, MSc

Research Assistant

Lorenz Rossmann
Lorenz Rossmann, MSc

Research Assistant

Pascal Vermehren
Pascal Vermehren, MSc

Research Assistant

Markus Gröber
Markus Gröber, M.Sc.

Doctoral Student

Alexander Schlüter
Alexander Schlüter, MSc

Doctoral Student

+49 611 7102 1336
+49 611 7102 10 1336
Burgstraße 5
65375 Oestrich-Winkel


18 June 2020

On Wednesday, 03.06.2020, punctually at 17:00 h, more than 100 participants watched the live stream opening of the “Gründungsfabrik Rheingau”, the joint project of the two local universities; Hochschule Geisenheim (HGU) and EBS Universität für Wirtschaft und Recht.

24 September 2019

Family businesses often have the reputation of being rather bland and out of date. However, the fact that family businesses are modern and innovative was demonstrated by the Innovation Dialogue of the Strascheg Institute for Innovation, Transformation & Entrepreneurship (SITE) at EBS University on September 18, 2019.

Newsarchive Strascheg Institute for Innovation, Transformation & Entrepreneurship To the Newsroom of EBS Universität