Headergrafik - Business School

Institute for Brand and Communication Research

Our Team

Head of Institute

Franz-Rudolf Esch
Prof. Dr. Franz-Rudolf Esch

Holder of the Chair for Brand Management

Director of the Institute for Brand and Communication Research



Professors

Franziska Metz
Prof. Dr. Franziska Krause

Assistant Professor of Customer & Brand Experience



Research Assistants

Constanze Schaarschmidt
Constanze Schaarschmidt, MSc

Research Assistant

Doctoral Candidate



Sabrina Ströhlein
Sabrina Ströhlein, MA

Research Assistant

Doctoral Candidate



ThomasAlt2
Thomas Alt, M.Sc.

Research Assistant

Doctoral Candidate

Lecturer in Consumer Behavior



Julia Pitz
Julia Pitz, MSc

Research Assistant

Doctoral Candidate

Lecturer in Consumer Behavior