Headergrafik - Business School

Institute for Brand and Communication Research

Our Team

Director

Franz-Rudolf Esch
Prof. Dr. Franz-Rudolf Esch

Holder of the Chair for Brand Management

Director of the Institute for Brand and Communication Research



Professors

Franziska Metz
Prof. Dr. Franziska Metz



Research Assistants

Constanze Schaarschmidt
Constanze Schaarschmidt, MSc

Research Assistant

Doctoral Candidate



Sabrina Ströhlein
Sabrina Ströhlein, MA

Research Assistant

Doctoral Candidate



Thomas Alt
Thomas Alt, M.Sc.

Research Assistant

Doctoral Candidate



Julia Pitz
Julia Pitz, MSc

Research Assistant

Doctoral Candidate