Headergrafik - Alumni

Max Laarmann

Forbes 30 Under 30 // Europe 2018: Retail & E-Commerce

A mattress doesn’t have to cost a fortune: Max Laarmann wanted to show this with the founding of his start-up Emma Matratzen in 2015. Laarmann and his team have developed a high-quality, pressure-relieving mattress that is suitable for different body and sleeping types. Special: Customers can test the mattress at home for 100 days without risk before making a purchase decision. Within shortest time he developed the enterprise with his team to one of the fastest growing Tech-Start-Ups of Europe and was selected in 2018 into the 30 Under 30 within the range Retail & E-Commerce of the renowned US-magazine Forbes. On 1 December 2018, Max Laarmann joined the Advisory Board of the parent company Bettzeit GmbH.

Max Laarmann

What was the biggest challenge in your entrepreneurial career so far?

One of the biggest challenges was certainly to take the first step into starting a business. At that time, during our last semester at university, we already had a very concrete idea with a business plan and investors, but in the end we were too scared to take the step. In retrospect, however, it became increasingly clear that fear was unnecessary and that the risk here in Germany was manageable.

What advice would you give to young entrepreneurs?

Instead of raising a lot of money right from the start, I would recommend testing your product on the market as intensively as possible in order to understand your customers as best as possible. At Emma we have had very good experiences with starting small, testing a lot and growing organically. This will probably take a little longer, but is often more sustainable.

What mistakes would you have avoided?

There are many, actually every day. It is important to have a very positive attitude towards mistakes and to reflect on them in order to avoid them in the future. It helps immensely to surround oneself with people who have already made many mistakes and to learn from them.

What brought you to EBS Universität at the time?

Coincidence, to be honest. I enjoyed my time in the Rheingau very much.

To what extent did your studies at EBS Universität provide you with added value for your work?

In particular, the high proportion of practical and international work as well as the internships were very helpful in the following years.

Your best memory of EBS Universität?

I have found many good friends for life. But also the parties were always great.

What does the alumni network offer you?

I always meet other EBS alumni in the most diverse situations, and we are happy to help each other out.

Do you have (a daily) continuous routine(s)?

Unfortunately not continuous, but I try to walk to and from the office every day now. This costs a little more time, but it gives the possibility to structure the day in your head a little bit.

Who is your big role model?

Jeff Bezos, I got half a book of questions.

What are your goals in 2019?

After I left Emma operationally at the end of last year, a lot is of course already waiting in 2019…


Read more:
30 Under 30 // Europe 2018: Retail & E-Commerce

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