DESIGN THINKING WORK SHOP: A PATHWAY TO AN INNOVATIVE CULTURE
Design thinking, an approach to innovation that is iterative and immersive has recently revolutionized many corporations and gained widespread acceptance among business leaders around the world. Increasingly, the problems that companies face are ambiguous or ill structured, and design thinking is well suited for an increasing variety of situations where problem definition is a significant part of the problem itself. We present an approach to design thinking that marries the best of international knowledge in the area, with approaches that are fine -tuned and tailored to a global marketplace. The program offers a comprehensive orientation to design thinking, and a road map to build a design thinking culture in your organization.
By the end of this 2-day Program (Friday – Saturday), participants will:
- Understand the philosophy and process of design thinking, and be able to practice it in specific settings.
- Understand the importance of the design thinking mindset, and the roadmap to building it as an element of organizational culture.
- Be able to derive and structure relevant insights for unstructured problem situations.
- Enhance and practice skills of rapid prototyping.
- Uncover their creative potential, through both divergent and convergent techniques of ideation.
The program will build a comprehensive understanding of an emerging technique to facilitate continuous innovation and change in organizations. It will also enable participants to rediscover their faith in their own creative potential. It is ideal as a starting point for anyone looking to build an innovative culture, or as a refinement for business leaders who have already made some progress down the design thinking journey.
Who Should Attend
This program is intended for business leaders charged with accelerating innovation in both large corporations or in small and medium sized firm (in Germany Mittelstand) or running their company. It is not restricted to any single department. Ideally, participants should be senior enough to influence the course of innovation in their respective organizations.
- Categories of problems - why do we need design thinking
- How design thinking differs from conventional approaches
- Innovation versus creativity
- Immersive insights - sources and users
- Unblocking the mind - Systematic Innovative thinking
- Rapid prototyping
- Putting it all together
- The DT mindset-barriers and roadmap
The program is highly interactive, with a stress on learning through doing. Participants will practice techniques in the field. Industry experts will be brought in for specialized sessions. Case studies, video based classes, co-created insight sessions, combine to make a highly energetic and enriching workshop. The workshop culminates with a complete design thinking challenge which participants will solve in the workshop itself.
Instructor: Prof. Dr. Ranjan Banerjee, Dean S.P. Jain Institute for Management and Research, Mumbai
Dr. Banerjee holds a BTech from IIT Bombay, an MBA from IIM Calcutta and a PhD in Management from the Carlson School of Management, University of Minnesota, USA. Dr Banerjee has been a globally certified facilitator in the area of design thinking and innovation with BASF. He was selected as the lead facilitator for India, when BASF celebrated 150 years of existence. He has delivered design thinking courses across India, Germany and Australia. He has delivered workshops for a variety of multinational corporations including Vodafone, Beiersdorf, BASF, Levis, Spinneys Dubai, Hutchison Telecom, Expo Display Services Switzerland etc. The SPJIMR design thinking course has been developed in collaboration with Prof Srikant Datar of Harvard Business School and has received considerable international acclaim.
Price: 1.500€ per person (including lunches, snacks and dinner, excluding travel and hotel costs)
- 13. April 2018 09:00 - 14. April 2018 17:00
EBS Campus Wiesbaden - Atrium