Behind every great brand is a strategy. The Marketing & Sales specialisation teaches you to build those strategies and develop the commercial skills you need to bring them to life across any market.
Your future in marketing and sales
Marketing and sales are at the commercial heart of every business. This specialisation prepares you for roles such as brand manager, marketing consultant, head of sales, product manager or chief marketing officer – across both established corporations and fast-growing companies. Working hands-on with corporate partners on real business cases, you will be ready to make strategic marketing and sales decisions with confidence. For those with broader ambitions, this specialisation also provides the tools for developing products, reaching customers and building brands with lasting impact.
The success of our alumni
The marketing and sales careers of our alumni span some of the world’s most recognisable brands, with graduates rising to senior commercial and brand leadership roles across multiple industries.
Astrid Teckentrup, an EBS alumna, built her career at Procter & Gamble progressing through brand management, category development and sales leadership roles before becoming CEO of P&G DACH. Her trajectory demonstrates the significant advantage that hands-on expertise in marketing and sales can provide over the course of a career.
Build brands, drive growth and shape consumer behaviour
The Marketing & Sales specialisation at EBS puts you at the heart of two of the most creative and commercially vital functions in any business. You will develop a deep understanding of brand management – from concept writing and consumer psychology to strategic product launches and multichannel communication. Working directly with corporate partners such as Henkel, you will tackle real business challenges, develop full brand extensions and present your ideas to senior company representatives.
The programme covers both the strategic and operational sides of marketing, including traditional and digital communication formats, advertising design and the management of integrated campaigns. Throughout the programme, you will collaborate in diverse international teams, sharpen your presentation skills and learn to deliver results under real commercial pressure – the same skills that define successful marketing and sales professionals at the world’s leading companies.