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Bachelor in Business Studies: Business Psychology & Coaching specialisation

People are at the heart of every organisation. The Business Psychology & Coaching specialisation gives you the tools you need to understand what drives people and the skills you need to lead, develop and inspire teams across any industry. 

CAREER OPPORTUNITIES

Your future in business psychology and coaching

Our Business Psychology & Coaching specialisation opens doors across both large organisations and boutique consulting firms. Roles such as HR manager, talent development specialist, leadership coach, organisational consultant, and people and culture director are all within reach. Grounded in psychological assessment, leadership theory and diagnostic expertise, you will be ready to take on people-centred responsibilities early in your career. This specialisation also lays a strong foundation for those with entrepreneurial ambitions, equipping you to build effective teams, manage complex interpersonal dynamics, and lead with both confidence and empathy. 

SUCCESS STORIES

The success of our alumni

Across leadership consulting, organisational development and HR, EBS graduates who chose this specialisation have gone on to build careers that put people at the centre of business success. 

 

Peter Holzer, an EBS alumnus, went on to become a sought-after entrepreneur coach and sparring partner for senior executives. His path illustrates how a deep understanding of human behaviour in professional contexts can form the foundation for a highly impactful career. 

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STUDY CONTENT

Understand people and drive performance

The Business Psychology & Coaching specialisation at EBS gives you a deep understanding of human behaviour in professional contexts and the practical skills to act on it. You will study the major theories of leadership, learn to critically assess different management approaches, and use psychometric tools to reflect on your own strengths and development areas. 

 

The programme also covers psychological assessment and test theory in depth – from designing diagnostic instruments to conducting item analysis and validation, skills directly applicable to talent selection and development. Through the several courses, you will examine real organisational failures and explore the psychological and structural conditions that allow leadership misconduct to take root. Across all modules, you will collaborate in small teams, develop your ability to lead through influence rather than authority, and sharpen your professional communication skills in English – leaving you with a self-awareness and a strategic toolkit to thrive in the complexities of modern organisational life. 

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Learn more about our specialisations

Finance & FinTech specialisation

The Finance & FinTech specialisation opens the door to high-impact careers across all industries – from investment banking and asset management to corporate finance and consulting. 

Strategy & Consulting specialisation

Every major business decision starts with a question. The Strategy & Consulting specialisation trains you to ask the right ones and to turn the answers into action that drives real impact. 

Real Estate Management specialisation

Real estate shapes the world in which we live and work. The Real Estate Management specialisation gives you the investment, valuation and management expertise you need to build a career at the heart of this dynamic industry. 

Marketing & Sales specialisation

Behind every great brand is a strategy. The Marketing & Sales specialisation teaches you to build those strategies and develop the commercial skills you need to bring them to life across any market. 

Entrepreneurship & Innovation specialisation

Got an idea that could change an industry? The Entrepreneurship & Innovation specialisation equips you with the skills you need to build ventures from the ground up and evaluate them through the eyes of an investor. 

Business Psychology & Coaching specialisation

People are at the heart of every organisation. The Business Psychology & Coaching specialisation gives you the tools you need to understand what drives people and the skills you need to lead, develop and inspire teams across any industry. 

Go back to the Bachelor in Business Studies