Businesses increasingly rely on people who can interpret data, evaluate models and translate complex findings into clear recommendations. This specialisation prepares you for roles such as business analyst, data analyst, marketing analyst, financial analyst, operations analyst or junior consultant. You will build a strong foundation in predictive analytics, model evaluation and AI-supported decision-making, enabling you to contribute in any environment where evidence matters. The specialisation is also an excellent starting point for careers in consulting, digital business and fintech, as well as for more advanced study in analytics-related fields.

The Business Analytics & AI specialisation at EBS is designed for students who want to work analytically and make decisions on the basis of evidence rather than intuition alone. You will learn how to prepare and interpret business data, compare analytical models and understand how predictions can support decisions in areas such as marketing, finance, operations and strategy. A key part of the programme is learning not only how to generate results, but also how to question them: when is a model reliable, when is it misleading, and what does a good analytical recommendation actually look like in practice?

As the programme progresses, you will move from individual models to broader decision systems. You will study how dashboards, forecasting tools and AI-supported recommendations are used inside organisations, and how they can be implemented responsibly. Working with applied cases and practical projects, you will develop the judgement to turn data into insight and insight into action.