Research

Research strategy

• Choice of research questions which are relevant for Management
• Conduction of research with theoretical foundation and methodological rigour
• Publish the output of these research projects in international reputable Journals

Research topics

• Retail marketing, especially
  
  • Convenience and
  • Store Design
• Services marketing, especially
  
  • Collaborative value creation processes with customers and 
  • Service Design

Publications 

Reviewing and Committee work