Bachelor Level
The current courses offered in the Bachelor of Science (B.Sc.) Programme “General Management” as well as “Aviation Management” include the following courses and modules:
For more detailed course descriptions and schedules, please see CampusNet or the official course guide.
Bachelor Modules/Courses
Strategic Marketing
- Business Field Strategies
- Market Research
- Market Communication
Brand Management and Channel Management of Consumer Brands
- Brand Management
- Channel Management of Consumer Goods
Marketing in Retail and Services
- Retail Marketing
- Management of Customer Behavior in Services
Strategic Marketing Aviation Management
- Business Field Strategies
- Airline Marketing
- Marketing Research