Deutsch

Master

For more detailed course descriptions and schedules, please see the CampusNet or the official course guide.

 

Master of Marketing

Mandatory:

Marketing Block Seminar

  • MaEx - the Marketing Block Seminar

Marketing Methods

  • Questionaire Design
  • Multivariate Statistics

Managing Customers

  • Sales Management
  • Customer Relationship Management and Dialogue Marketing

Managing Market Offerings

  • Product Management
  • Price Management

 

Electives:

Advanced Marketing Mix Management

  • Advanced Marketing Mix Management

Advanced Services Marketing

  • Services Marketing Seminar
  • Services Marketing Management

Automotive Brand Management & Customer Behavior

  • Automotive Brand Management
  • Customer Behavior

Distribution Channels & Dealership Management

  • Distribution Channels
  • Dealership Management

 

 

 

Master of Automotive Management

mandatory:

Automotive Brand Management & Customer Behavior

  • Automotive Brand Management
  • Customer Behavior

Distribution Channels & Dealership Management

  • Distribution Channels
  • Dealership Management

 

 

Master of General Management

Electives:

Marketing Block Seminar

  • MaEx - the Marketing Block Seminar

Advanced Marketing Mix Management

  • Advanced Marketing Mix Management

Advanced Services Marketing

  • Services Marketing Seminar
  • Services Marketing Management

Automotive Brand Management & Customer Behavior

  • Automotive Brand Management
  • Customer Behavior

Distribution Channels & Dealership Management

  • Distribution Channels
  • Dealership Management