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Awards

Awards of Prof. Dr. Franz-Rudolf Esch

1990: Awarded first price for his doctorate (Dr. rer. oec.) by the "Instituts für empirische Wirtschaftsforschung".

1991: Awarded for his doctorate with the Dr. Eduard-Martin-Award by the University of the Saarland.

1992: Awarded for his doctorate with the Herbert-Gross author prize of the German Marketing Association.

2004: "Best Textbook Award" for his book "Strategie und Technik der Markenführung" by the "Verbandes der Hochschullehrer für Betriebswirtschaft e.V".

11/2005: Best Paper Award in Track Marketing Communications at the international ANZMAC conference in Perth, Australia.

2006: Georg-Bergler-Award by the Handelsblatt and GfK for his book "Strategie und Technik der Markenführung".

01/2007: "Best Paper 2006" for the article: "Beurteilung von Markenallianzen am Beispiel von Verpackungsentwürfen", by Franz-Rudolf Esch, Jörn Redler and Andrea Honal in the journal "tranfer - Werbeforschung & Praxis", awarded by the "Deutsche Werbewissenschaftliche Gesellschaft" (DWG) and the "Österreichische Werbewissenschaftliche Gesellschaft" (WWG).

04/2007: "Highly Commended Award 2007" for the article: "Are brands forever? How brand knowledge and relationships affect current and future purchases", by F.-R. Esch, Tobias Langner, Bernd Schmitt and Patrick Geus, published in the Journal of Product & Brand Management, Volume 15, Issue 2, 2006.

 

Awards of Prof. Dr. Tobias Langner

02/2003: Awarded for his doctorate with the Science Award of the German Marketing Association.

11/2003: Award for the best doctorate in the Dr. iur. / Dr. rer. pol. section of the Justus Liebig University of Giessen.

11/2005: Best Paper Award in Track Marketing Communications at the international ANZMAC conference in Perth, Australia.

04/2007: "Highly Commended Award 2007" for the article: "Are brands forever? How brand knowledge and relationships affect current and future purchases", by F.-R. Esch, Tobias Langner, Bernd Schmitt and Patrick Geus, published in the Journal of Product & Brand Management, Volume 15, Issue 2, 2006.

11/2007: Award for his habilitation treatise about: "Die Wirkung der Produktästhetik auf Konsumenten. Eine verhaltenswissenschaftliche Analyse affektiver und kognitiver Prozesse", with the Dr.-Herbert-Stolzenberg-Award in 2007 in the economic science section.

04/2008: Awarded for his doctorate with the Science Award of the German Marketing Association (1st Place).

04/2008: Awarded for his doctorate with the Science Award of the German Market Research in the young scientists category of 2008 by the "Berufsverband der deutschen Markt- und Sozialforscher" (BVM/VMÖ) (1st Place).

09/2008: Awarded for his doctorate with the Science Award of the "Markenverbandes e.V." (2nd Place).

 

Dr. Thorsten Möll

04/2008: Awarded for his doctorate with the Science Award of the German Marketing Association (1st Place).

04/2008: Awarded for his doctorate with the Science Award of the German Market Research in the young scientists category of 2008 by the "Berufsverband der deutschen Markt- und Sozialforscher" (BVM/VMÖ) (1st Place).

09/2008 Awarded for his doctorate with the Science Award of the "Markenverbandes e.V." (2nd Place).

 

Dr. Andrea Honal

01/2007: "Best Paper 2006" for the article: "Beurteilung von Markenallianzen am Beispiel von Verpackungsentwürfen", by Franz-Rudolf Esch, Jörn Redler and Andrea Honal in the journal "tranfer - Werbeforschung & Praxis", awarded by the "Deutsche Werbewissenschaftliche Gesellschaft" (DWG) and the "Österreichische Werbewissenschaftliche Gesellschaft" (WWG).

 

Dr. Kai Winter

11/1999: Awarded for his diploma thesis by the "Stiftung Kommunikations- und Medienwissenschaften".

 

Dr. Christian Boris Brunner

10/2010: Awarded for his doctorate with the Science Award of the "Markenverbandes e.V." and by the "Gesellschaft zur Erforschung des Markenwesens" (2nd Place).

 

 

 

 

 

 

News

Esch, F.-R., von Einem, E., Gawlowski, D., Isenberg, M. und Rühl, V. (2012): "Vom Konsumenten zum Markenbotschafter - Durch den gezielten Einsatz von Social Media die Konsumenten an die Marke binden", in: Schulten, M., Mertens, A. und Horx, A. (Hg.): Social Branding - Strategien - Praxisbeispiele - Perspektiven, in: Springer Gabler, Wiesbaden, S. 147-166.

Esch, F.-R., Gawlowski, D., Hanisch, J. (2012): "Neue Potenziale durch den Einsatz von Social Media realisieren", in: Personal Quaterly, 64. Jg., Heft 3, S. 10-15.

Esch, F.-R., Kochann, D. (2012): "1000 Mal berührt", in: Frankfurter Allgemeine Zeitung, 20. Juni 2012, S. B6.

"Kapitalisierung von Marken" Prof. Dr. Franz-Rudolf Esch, Dr. Christian Boris Brunner und Dipl.-Kffr. Olga Spomer in Zeitschrift für Studium und Forschung (WiSt 02/2012).