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28.09.2010
08:23

What is “Green” in 200 words?

Anyone and everyone, without any precise or concise definition or explanation, are currently using the term “Green”. So, here is what I think the definition should include:

For a person, company, organization, industry or government (entity) to be Green, means it has no CO2 and Green House Gas (GHG) emissions or negative impact on the environment, and in fact to be truly Green the entity should have negative CO2 and GHG emissions. Hence, the entity would actually through its activities have a positive impact on the environment, at each and every point.

I challenge all of you to use this definition when critically judging for yourselves if something is Green or not! As “green washing” is everywhere, and we should not allow entities to try to convince us that they are Green, when they are talking utter nonsense. Naturally we cannot go from where we are today to being Green in 1 day or 1 month, but in 75 months we need to be there!

Change brings opportunities with it, such as new markets, so coming from a business school we should be able to see these opportunities in change. Please, keep you educated minds and opportunity seeking eyes open!

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