1st Lufthansa Case Challenge (2010)
This year, the Lufthansa Case Challenge premiered with more than 130 team applications from all over the world.
In cooperation with EBS Business School, Deutsche Lufthansa AG invited students to participate in an international idea contest dealing with “Social media”. Students from different disciplines were asked to develop innovative concepts that demonstrate how social networks such as facebook or LinkedIn could be used to increase value for the customer and attract potential employees.
The top six teams were invited to the three-day finals at Lufthansa Training and Conference Center Seeheim. They presented their concepts to a jury of EBS professors, Lufthansa executives, and Head of facebook Germany.
Patron Thierry Antinori, Member of the Lufthansa German Airlines Board and responsible for Marketing and Sales, was impressed by the variety of innovative ideas and implementation possibilities. The winner teams received flight tickets and vouchers for the Lufthansa Worldshop.
Winner Teams 2010
1st prize: Team Coniunctis Viribus
Yeleche Nyeche-Woluchor, David Staub & Irina Kochneva
Queen Mary University of London (England)
2nd prize: Team Dorks
Divya Gosain, Riddhi Jain, Kaustuv Gupta
Management Development Institute Gurgaon (India)
3rd prize: Team SwiftEagle
Nick Bartolotta, Adam Kuebler, Jonathan Heckman
Embry Riddle Aeronautical University (USA)