Institutes and Professorships
- Chair for Brand Management and Automotive Marketing
- Chair of Strategic Marketing
- ConCardis Endowed Chair of Consumer Behavior
- Chair of Services Marketing
- Lekkerland Endowed Chair of Convenience & Marketing
- Assistant Professorship for Dialog Marketing
- Health Care Management Institute (HCMI)
- Adjunct Professorship for Technology Marketing & Pricing
- Extraordinary Professorship for Health Care Marketing
- Honorary Professorship for Health Care Systems an Health Care Law
- Honorary Professorship for Automotive Marketing