Master
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Master of Marketing
Mandatory:
Marketing Block Seminar
- MaEx - the Marketing Block Seminar
Marketing Methods
- Questionaire Design
- Multivariate Statistics
Managing Customers
- Sales Management
- Customer Relationship Management and Dialogue Marketing
Managing Market Offerings
- Product Management
- Price Management
Electives:
Advanced Marketing Mix Management
- Advanced Marketing Mix Management
Advanced Services Marketing
- Services Marketing Seminar
- Services Marketing Management
Automotive Brand Management & Customer Behavior
- Automotive Brand Management
- Customer Behavior
Distribution Channels & Dealership Management
- Distribution Channels
- Dealership Management
Master of Automotive Management
mandatory:
Automotive Brand Management & Customer Behavior
- Automotive Brand Management
- Customer Behavior
Distribution Channels & Dealership Management
- Distribution Channels
- Dealership Management
Master of General Management
Electives:
Marketing Block Seminar
- MaEx - the Marketing Block Seminar
Advanced Marketing Mix Management
- Advanced Marketing Mix Management
Advanced Services Marketing
- Services Marketing Seminar
- Services Marketing Management
Automotive Brand Management & Customer Behavior
- Automotive Brand Management
- Customer Behavior
Distribution Channels & Dealership Management
- Distribution Channels
- Dealership Management