Studienprogramme und Executive Education
Das Marketing Department und seine angeschlossenen Lehrstühle legen die Schwerpunkte in der Lehre unter anderem auf folgende Bereiche:
Brand Management und Automotive Marketing, insbesondere
- Brand Management
- Communication
Strategic Marketing, insbesondere
- Business Field Strategies
- Process Orientation (Marketing as a core process)
Services Marketing, insbesondere
- Market Research
- Services Marketing
Convenience & Marketing, insbesondere
- Convenience
- Store Design
Consumer Behavior & Marketing, insbesondere
- Consumer Behavior
- Survey Research
Health Care Management, insbesondere
- Health Care Systems
- Hospital Systems
- Healthcare Economics
- Market access
- Leadership